Depart.A.Mental opens at Arlanda with a variety of well-known brands

Depart.A.Mental is an innovative concept store that makes it easier for brands to have a presence in a physical environment through a retail-as-a-service set-up, where they pay rent for a period of time and gain access to retail space, staff and signage. The 300 square meter store, which will open at the Marketplace in Terminal 5 at Arlanda on 20 March, will feature a carefully selected assortment of fashion, beauty, technology, accessories and lifestyle products. The range combines established classics with new, exciting brands that are rarely visible in traditional retail environments, and travelers will find a mix of premium products and personalised service.

“We are really looking forward to welcoming Depart.A.Mental and Co-X to the Marketplace. The venture is unique and innovative and will bring a vibrant and ever-changing retail experience in line with our commercial strategy. The concept delivers a mix of products and services that appeals to different customer segments and offers a fun and inspiring shopping experience in line with Swedavia’s target group pledge to our travelers, ” says Charlotte Ljunggren, Director of Marketing & Commercial Development at Swedavia.

The Arlanda shop will feature international brands, such as Diptyque and Nothing, as well as Swedish favourites such as Ahlvar Gallery, Sandqvist and Mantle. Depart.A.Mental will offer a carefully curated selection of niche and cult-favourite brands, with a focus on innovation and quality. These include technology-oriented Teenage Engineering and Void Watches, sustainable and stylish Sleepers and Residus, as well as beauty brands such as Skinome and Selahatin. The shop will also offer unique services such as a beauty bar for on-the-go beauty care, making the shopping experience both practical and luxurious.

Behind Depart.A.Mental is Co-X, a Swedish retail tech company that offers a revolutionary retail experience, combining digital innovation with a physical retail presence. The shop at Arlanda builds on the successful concept that was launched at Westfield Mall of Scandinavia in April 2023.

“Depart.A.Mental is about more than sales. We create a meeting place where consumers can discover both established and new brands in an inspiring environment. Arlanda is the perfect platform for our next expansion – a global hub with unbeatable brand exposure,” says Clara Lindsten, COO of Co-X.

For the brands sold in Depart.A.Mental, the new shop offers a unique opportunity to reach an international audience in a premium context.

Depart.A.Mental will open at the Marketplace in Terminal 5 at Arlanda on 20 March 2025. Among the confirmed brands at opening are Diptyque, Mini Rodini, Sandqvist, Mantle, Pixi, Skinome, Ceremonia, Selahatin, Nothing, Teenage engineering, Void watches, Kalevala, Akind, Lace laboratory, Ahlvar Gallery, Residuso, Nikben and C’est Normal.

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